KIA AIMS TO STING MARKET

  1. KOREAN MANUFACTURER MUSCLES IN ON SPORTS SEDAN SEGMENT

It is named Stinger, and that’s what it aims to do.

With its smooth body lines, a low-slung roofline and coming in size 19 shoes, the Kia Stinger is likely to win some considerable number of friends as the Korean manufacturer debuts in the highly competitive sports sedan segment.

Well and good, the sports sedan segment has got serious players in the likes of BMW 3-series, Andi A4, Jaguar, Infiniti etc.

In the company of such worthy competitors, it is going to be interesting to see how the Stinger is going to rev its way into the hearts and minds of the discerning buyer.

From my passenger seat, I see the Stinger likely appeal to those who want to a new/unique and latest sports sedan without necessarily having to break the bank.

Thing is without looking at the badge, the Kia Stinger is immediately worth a second look.

Its sedan hatchback-like shape conjures up images of the Audi A5 Sportback, the BMW-4-series as well as the Mustang – something which works well for the Stinger.

According to its designer Peter Schreyer, the Stinger is intended to evoke the European grand-touring cars of the past such as the like of the Lamborghini Miura.

That may well be a tall order, but
but few can deny the Stinger has more panache and style compared with other manufacturers whose products tend to be more aggressive looking.

Just a few hairs longer that most of the opposition, the Kia Stinger package is good to the eye from whichever profile you look at it.

It makes words like sleek, elegant, and stylish simply roll out the tongue.

Offered in a choice of nine metallic exterior colours and in a four-door version, it is its interior space that works in its favour even though the display is in affordable plastic.

There are all the latest gadgets like navigation, AppleCarPlay, wireless smartphone charging pad, dual automatic air conditioning and wait for it, a Head-Up display, which is a BMW invention.

Sunroof is standard.

The rear seats can fold flatly which provides for more than ample space unlike the opposition.

For your sound a Harman Kardon system churns out enough decibels to create an eargasm.

Safety has not been compromised either.

The Kia Stinger boasts park distance control at the front and rear of vehicle, a reverse camera, hill start assist, seven airbags, blind spot detection system, electric parking brake with auto hold function.

Under the bonnet is a 3.3-litre twin-power V6 engine which packs a 272 kW and 510 Nn punch which is mated to an eight-speed automatic gearbox.

Kia says the Stinger will sprint from 0 -100 km/h in 4.9 seconds.

The launch of the Kia Stinger is in line with celebrating 20 years of Kia doing business in South Africa.

Initially offered in limited numbers, the Kia Stinger retails at just below a million rand at R859 995.

Kia Motors South Africa sold around 18000 vehicles in SouthArica in2016,followinga peak of roughly 25000 vehicles in 2012.

The manufacturer is also studying the launch of its first hybrid in South African market, the Nicro Crossover.

So far it has 76 dealers around South Africa, and as CEO Gary Scott explains “we want to debunk the myth that Kia is not a serious player in the market”.

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